Real speed work — LCP, INP, CLS fixes, image pipelines, caching, CDN, and script budgets. 40%+ average load-time gains across client sites. Measured on real devices, not just Lighthouse.
Every 100ms of delay costs revenue. We've shipped 150+ sites with 90+ PageSpeed scores and helped clients pass Core Web Vitals where they were previously failing. Speed isn't a nice-to-have — it's a ranking factor, a conversion factor, and a user experience factor. We treat it that way.
Trusted by 150+ clients across the US, UK, EU, Australia, Middle East and Asia. Async-first communication. Timezone-flexible scheduling. Invoiced in USD, GBP, EUR, AUD, AED or INR.
Amazon found that every 100ms of latency cost them 1% in sales. Google found that a 500ms delay dropped traffic by 20%. Walmart saw a 2% revenue increase for every 1 second of improvement. Speed isn't a technical detail — it's the difference between a visitor converting and a visitor leaving.
And it's not just about revenue. Speed is also a ranking factor. Google's Core Web Vitals — LCP, INP and CLS — are direct ranking signals. Sites that fail them rank lower, even when their content is better. Sites that pass them get a subtle but real competitive edge.
Most agencies "optimize speed" by installing a caching plugin and calling it done. That's not optimization — that's surface-level patching that falls apart on mobile and real-world networks. Real speed work involves image pipelines, script budgets, CDN configuration, database tuning, and careful Core Web Vitals engineering.
We do it properly. We measure on real devices over real networks, not just Lighthouse on a laptop. We set concrete targets — usually 90+ PageSpeed and under 2.5s LCP — and we show before/after numbers on every project. Average client sees a 40% reduction in load time.
Full audit of LCP, INP and CLS on real devices. Field data (CrUX), lab data (Lighthouse, WebPageTest), and a prioritised fix list with estimated impact for each change.
Preload hero images, responsive image srcsets, defer non-critical CSS, optimize server response time. LCP under 2.5s on every page. Usually the single biggest ranking win.
Break long tasks, move heavy computation to Web Workers, debounce event handlers, and audit third-party scripts. INP under 200ms — the metric most sites still fail in 2026.
Set explicit image and video dimensions, reserve space for ads and embeds, optimize font loading, and prevent layout shifts from injected content. CLS under 0.1 — zero effort once you know what to fix.
Convert to WebP or AVIF, serve responsive sizes, lazy-load below-the-fold, and preload critical assets. 30-60% smaller files at the same visual quality.
Server-level page cache, Redis object cache, full-page cache rules, and CDN configuration (Cloudflare, Bunny, Fastly). Sub-200ms TTFB from anywhere in the world.
We run a full speed audit — Lighthouse, WebPageTest, CrUX field data, and real-device testing over 3G/4G. You see exactly where you stand, page by page, before we change anything.
We rank every fix by impact-to-effort. Some changes take 5 minutes and save 1 second. Others take a week and save 200ms. We start with the highest-impact wins and give you a written plan.
Every fix is applied on a staging copy first. Full QA across devices and browsers. We never touch your live site without a tested rollback path. Database backups before every change.
Once tested, we deploy and monitor. You get a before/after report with real field data — not just synthetic scores. We track Core Web Vitals in Search Console for 30 days post-launch to confirm improvements stick.
Prices in USD. We also invoice in GBP, EUR, AUD, AED and INR. See all currencies on the pricing page.
For sites that need to know exactly what's slow and how to fix it.
3–5 days · Fixed scope
Start a Project →For sites that need the full speed work done — image pipelines, caching, CDN, and Core Web Vitals fixes.
1–2 weeks · Fixed scope
Start a Project →For eCommerce and high-traffic sites that need continuous speed monitoring and tuning.
Rolling · 3-month minimum
Request a Quote →Managing speed across multiple client sites? See Bulk Partner pricing.
We test on real devices over real networks (3G, 4G, 5G). Every optimization is verified with before/after numbers — you see exactly what changed and what it saved.
Lighthouse on a laptop is not your users. We optimize for CrUX field data — the same data Google uses for ranking — so improvements are real, not theoretical.
Images, scripts, CSS, caching, CDN, database, fonts, third-party tags. We optimize every layer, not just install a caching plugin and hope.
Every change on staging first. Full QA across devices and browsers. Database backups before touching production. We never break a working site to make it faster.
90+ PageSpeed. LCP under 2.5s. INP under 200ms. CLS under 0.1. These are the targets we work to — and we report honestly when we hit them and when we don't.
We invoice in USD, GBP, EUR, AUD, AED and INR. Pay via bank transfer, Wise, Stripe or PayPal — whichever suits your business.
iCONI Agency is backed by RdeLab Technologies Pvt Ltd — a technology firm with 10+ years of engineering experience and 150+ commercial websites delivered across 12 countries.
We optimize for the same metrics Google uses to rank — and we measure them on the same devices your users actually use.
More About iCONI →Tell us about your website. You'll get a clear scope, timeline and fixed price within 24 hours.